Services
my focus
leading the way
I am a business consultant who helps executives and their companies lead the way in their industry by focusing on what makes them better.
I have worked with companies at all stages of growth — from $5 million startups to large public companies — and they often have one thing in common: They struggle to differentiate themselves. This creates a number of issues for the CEO including divergent visions on the executive team, lack of understanding among employees, and confusion in the market.
I focus on solving that problem by helping the CEO and executive team crystallize the strategic identity of the company, aligning the organization behind it, and building a brand that communicates the unique value being delivered to customers. The result is more effective leadership and a company that is ready to lead the way.
Strategic Development
Companies that lead the way in any industry have an aspirational vision for the future. Their executive teams work together for a common purpose. Their employees are engaged and motivated. Their customer relationships are deeper and broader.
My strategic development program focuses on the competitive distinction of the company. I work with your executive team to establish a strategic identity that guides planning and investment, sets you apart from competitors, and inspires employees. Achieving this type of clarity is an important step for any company striving to be a leader.
executive development
The people who lead the way in any organization must have the ability to articulate where the company is going and mobilize employees to make it happen. This requires committed leadership, strong discipline, and operational excellence.
My executive development program focuses on helping your leadership team integrate the strategic identity into the way they think about their business function. We explore how to elevate functional strategies, implement new initiatives, and engage employees in the process. The result is an organization focused on a “north star” vision and employees who perform their best because they know how they fit in the big picture.
IDENTITY development
Your company identity needs to reflect your aspirations for the future and the unique value you deliver to customers. It makes the promise you intend to live up to.
My identity development approach starts with your unique value propositions and builds a story that connects with people. The result is a powerful promise that sets you apart in a crowded market and tells them how you provide a unique solution to their problem. A strong identity also generates enthusiasm internally as employees work to deliver on the promise being made to customers.
“Companies with a strong identity - the kind that is backed up by the ability to deliver their promise — tend to win.”
— Paul Leinwand (Principal at PWC) and Cesare Mainardi (former CEO of Booz & Company)