ABOUT
After 20 years in corporate marketing and agency management, I started a consulting practice to help small to mid-sized enterprises prepare for the next stage of growth. My goal is to give executive teams new tools for growing their business, leading their organization, and building value.
business and brand Consultant
Professional SUMMARY
I am an experienced brand and marketing professional focused on business-to-business companies. I excel at tackling large challenges, managing complexity, mastering technical subjects, and developing strong working relationships. I’m a skilled facilitator and presenter who instills confidence in the process and the outcomes. Here are a few characteristics I bring into an engagement:
Management Experience: Founded and managed a mid-sized marketing and public relations agency requiring skills in business, organizational, financial and operational management.
Strategic Thinker: Develop strategies for companies in every stage of growth, from start up to mid-sized.
B2B Expert: Specialize in business-to-business service companies in such industries as finance, healthcare, business services, technology, and transportation.
Diverse Perspectives: Experience in corporate marketing, agency management, and business consulting roles.
Team Building: Adept at assembling and developing highly productive teams and people.
“Grant is able to quickly understand complex challenges and help guide you through the options and provide solid recommendations.”
— Molly Moore, Marketing Executive and a Former CEO
Capabilities
Business Strategy
Analyze market characteristics and competitive positioning
Define a strategic identity that differentiates the company and its offerings
Assess the elements of intangible value to identify opportunities for growth
Work with the executive team to align functional organizations and employees behind growth strategies
Brand Strategy
Evaluate brand and marketing strategy
Develop a brand strategy based on business objectives, market characteristics, customer profiles, and value propositions
Craft a brand narrative that resonates with customers, partners, employees, and other stakeholders
Establish the creative direction, design concept, and messaging platform to guide all communications
business Consulting in four key areas
As a consultant, I am passionate about giving executive teams strategies for building a successful business. I partner with companies to create a strategic vision, organizational alignment, and brand value. I understand the challenges for each stage of company growth and bring a unique perspective on building value. I focus on four areas: Value, strategy, leadership and execution.
Companies I’ve Worked With
I have been fortunate to work with some incredible companies over the years. Here are just a few:
