strategic identity
successful companies have a clear vision of who they are and have the ability to consistently deliver on their promise. They are who they say they are.
Most business-to-business markets are plagued by sameness. Every competitor looks the same, sounds the same, has similar product and service offerings, and claims the same benefits. Nobody really stands out in the minds of customers.
I work with CEOs and executive teams to break through the sameness and set the standard in the industry by which all others are measured. We work together to define a “north star” shaping company strategy, execution, culture, and brand. We unite employees behind a common vision and build excitement for the future.
A strong identity drives excellence throughout the organization. It helps attract and retain top talent. And it creates a framework for operating the company. The result is greater value for all.
Free guide: STRATEGIC IDENTITY
Learn how to create and deliver a strategic identity designed to grow your business.
Work
Here are the basic steps of using strategic identity to build a better business:
Value Assessment
ISO 10668-compliant assessment of intangible value that identifies opportunities, establishes metrics, and defines milestones for improvement.
Business Assessment
Evaluation of your strategic direction, market position, competitive landscape, customer profile, product and service portfolio, and messaging.
Strategic Identity
Define a strategic identity that guides planning, decision-making, and employee behavior.
Execution
Integrate strategic identity into functional plans, inventory and optimize customer touchpoints, create new cultural practices, and engage your community.
“Companies with a strong identity - the kind that is backed up by the ability to deliver their promise — tend to win.”
— Paul Leinwand (Principal at PWC), and Cesare Mainardi (former CEO of Booz & Company)