Brand identity
Your brand identity communicates how your organization is distinctive. It makes the promise and sets the tone with customers and employees. It is the face and voice of the company.
Creating a brand identity that effectively communicates your strategic identity is critical. Your brand must present your value proposition in a clear, compelling way to get attention. It must be built on who the customer is and what they think is important. And it must account for buyer perceptions, attitudes and behaviors when it comes to the range of possible solutions.
I work with your executive and marketing teams to explore your brand and how to tell your story. Unlike an agency, I operate as part of your team to ensure your internal and external resources are part of the process and have ownership for the outcomes. If needed, I can bring in proven partners for creative development and research to supplement your existing capabilities.
Learn how to tell a story that is inspirational, differentiating, and (most importantly) is proven by the company to be true.
Free guide: BRAND IDENTITY
Work
Brand Strategy
Define brand positioning that supports your business strategy and differentiates you in a competitive market.
Brand Architecture
Create a coherent architecture that clearly defines the relationships between your company and its offerings in a way that maximizes value.
Brand Research
Inform the branding process using qualitative and quantitative research with target organizations and audiences.
Areas where I bring expertise include:
Messaging Strategy
Craft a messaging architecture defining corporate, market, and product-level messaging to guide your communications.
Brand Systems
Create a distinctive brand identity, creative direction, and guidelines defining how your brand looks and sounds in the market.
Brand Launch
Manage a coordinated, organization-wide brand launch that makes an impact internally and externally.
“We needed clarity around what our brand means and a creative way to break through the noise in the healthcare market. Grant and his team nailed it.”
— David Rowe, Chief Marketing Officer (Former), Enli Health Intelligence