Downloads
The Business Insights resources below are yours to download and freely share. I do not ask for your contact information, just your consideration when it’s time for your company to work on its growth strategy.
strategic identity
Identity Series, Part I: Introduction
The term “identity” is frequently used as part of a rebranding effort. But, if you only focus on the visuals, you’ll never see a return on your investment. This introduction to identity is the first in a series of guides to help small to mid-sized companies realize value beyond eye-catching marketing.
identity series, part 3: Brand identity
The best brands are built on a “foundation of truth” where the brand promise reflects what the company is prepared to deliver. Part 3 of the Identity Series outlines the steps for telling a story that is inspirational, differentiating, and is proven by the company to be true.
Identity series, part 2: Strategic Identity
The most successful companies have a clear vision of who they are and the ability to consistently deliver on their promise. Part 2 of the Identity Series outlines the steps for creating and delivering a strategic identity designed to grow your business.
BRAND identity
ebook: Brand Value in Small to midsized organizations
Organizations of all sizes can leverage their brand to increase the value of the company. Learn about the financial benefits of building a strong brand and the criteria you can use to judge how well your brand is contributing to company value.
ebook: The five principles of Brand
As a company grows, the leadership team must adopt a new set of principles to guide the organization and support the brand.
ebook: Five myths of b2b Branding
Business-to-business organizations often underestimate the role brand plays in the sales process and financial performance. Here are five common myths and the evidence for why they are not true.
Tools you can use
brand launch phases
There are four phases for launching a new or renovated brand. Use this outline to get you started in your planning process.
brand launch checklist
Launching a brand touches nearly every aspect of the business. Here is a checklist to get you started.
Brand Value Self Assessment
Is your brand delivering the value it should? Here are some questions to ask yourself about the performance of your brand.