Organizational identity
The success of any business strategy rests on employees understanding it, knowing how it relates to their jobs, and being motivated to support it.
Dynamic, growing organizations are learning constantly. The larger the organization, the more employees need to know and the more challenging it becomes to give them knowledge they will retain and apply.
A brilliant strategy is destined to fail if employees don’t understand why it’s important and how their job is connected to it. Success requires an ongoing investment to educate, motivate and reward employees for carrying out key initiatives. My goal is to create organizational identity initiatives that help your employees know what to do and why they are doing it.
“We initially planned to provide our training to 4,000 employees, but it was so well received that more than 53,000 associates and providerS took some or all of it.”
— Joshue Hase, National Stars Team Program Director, Elevance Health
WORK
Here are a few area of focus I have for organizational identity:
Corporate Purpose
Statements of Purpose that create personal connections, guide behavior, and create meaning to the work for employees.
Launches
Internal launches for key initiatives that show the importance of a strategy to the company.
Campaigns
Internal communications campaigns that build awareness, interest and understanding for employees.
Research
Online surveys, interviews and focus groups design to evaluate the employee attitudes and perceptions.