Articles

Business Insights articles explore new ideas for driving growth in your organization. I regularly update them with new data, insights and results. I go into greater depth on some topics in my downloads.

Grant Kimball 9/30/22 Grant Kimball 9/30/22

Brand Value for Small-To-Medium Sized businesses

Brand value is not just for the Fortune 500. B2B companies of any size can leverage their brand to increase sales, earnings and value as they grow - then cash out when it’s time to sell. It all lies in the intangibles.

Grant Kimball 8/31/22 Grant Kimball 8/31/22

Good brands build loyalty, great brands build confidence

Effective brands seek to build brand loyalty through consumers that chose them time and again. However, great brands not only build loyalty, they build confidence.

Grant Kimball 7/29/22 Grant Kimball 7/29/22

The Right Brand Architecture Adds Value to Any Business

It is never too early to consider how the brand architecture needs to support the business strategy. Here are the four types and why they are important.

Grant Kimball 5/31/22 Grant Kimball 5/31/22

Book: Building The Brand-Driven Business

Most books on branding focus on identity, design and psychology. This is not one of those books. Instead, authors Davis and Dunn of Prophet focus on brand as a business strategy that is delivered by the entire organization.

Grant Kimball 12/31/21 Grant Kimball 12/31/21

Tearing Down 5 Outdated B2B Brand Myths

B2B companies tend to let their brands age into obsolescence because they have outdated ideas about the role brand plays in their business. Here are five myths that persist and key facts that prove them wrong.